In recent years, the global market for halal poultry products has been developing at an unprecedented rate.
Islam is the second-largest religion in the world. Currently, more than 1.8 billion people, equivalent to 24% of the world’s Muslim population. This causes large producers of the poultry industry in different parts of the world to show great interest in entering this market.
Countries like Brazil have made unprecedented investments in this area in recent years. This marketing has gone so far that the Arab-Brazilian Chamber of Commerce has been established to enhance the level of trade cooperation between the predominantly Muslim Arab countries and Brazil.
Meanwhile, some experts believe that the cost and time frames required to obtain halal certification depend on the amount and capacity of poultry production facilities.
Those companies and countries that invest in this field will be able to reach new business partners by creating diversity in their export destinations.
But to export poultry products to some countries, especially in the Persian Gulf, in addition to halal certificates, exporters also need some local certificates. This issue has led to criticism from manufacturers in recent years about the lack of a coherent and integrated structure in the field of halal certification.
Therefore, it seems that the poultry industry needs to create a clear and integrated framework in providing halal certification to prevent such ambiguities.