Date :3 December 2020

The digitalization revolution in the poultry industry

It seems that small companies in the poultry industry need support to take advantage of the opportunities created by the outbreak of COVID-19.

The outbreak of COVID-19 has provided clear reasons for the digitalization needs of the poultry industry. The use of this technology can lead to dramatic changes in increasing the resilience of the poultry industry in crises.

Some experts believe that this process took years. But now, with the outbreak of the disease, the trend is accelerating and it can be hoped that soon, the digital sector of the poultry industry will become one of the most powerful arms of the industry.

In most cases, in times of crisis, numerous opportunities arise, and perhaps under such circumstances, innovative solutions will be more effective than ever. That’s why so many experts are emphasizing investing in innovative solutions more than ever.

These solutions will help customers of poultry products to achieve the products they need with less energy and resources.

In fact, under the current circumstances, it seems that small and medium-sized companies can play a key role in this industry. The author believes that sometimes these companies can meet the needs of the consumer community faster than large multinational companies.

Increasing the use of e-shopping, new eating habits, and increasing purchases from local stores are just some of the opportunities that have arisen for the poultry industry and small and medium-sized companies due to the occurrence and spread of this disease.

It is necessary to gain a proper and complete insight into the possible effects of COVID-19 disease on poultry industry production systems, and in this way, according to the characteristics of consumers in each region, try to take advantage of special opportunities and conditions.

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Note that the digitalization of the poultry industry can reduce the commercial risks of production and in this way, increase productivity.

The plans designed for this period should be operational in the short term but create a long-term perspective for the manufacturers of this industry.

Finally, such a view can certainly contribute to the policy of different countries in the field of poultry production.

By Dr.A.Gaeini


Read more:

Consumer Behavior Of Poultry Products Has Changed !

How Does The Poultry Industry Deal With The Second Wave Of The COVID-19 Pandemic?

What Goals Will Investments In The Poultry Industry Pursue Under Pandemic Conditions?


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