Economists believe that poultry producers’ attention to the new lifestyle of people under the current quarantine conditions and the outbreak of the second wave of COVID-19 have particular importance.
Evaluations conducted in Eastern European countries indicate that the value of brands is declining and the citizens of these countries are more inclined to products at lower prices.
However, food production is one of the few industries that have continued to grow in most parts of the world during the COVID-19 pandemic.
In the meantime, some countries have strengthened local stores to maintain quarantine and social distances. This is likely to continue after the quarantine period. Therefore, poultry producers should reconsider the style and context of their products and also produce products that can be sold in these small stores.
To succeed in such a market, poultry products must be properly packaged, easily disinfected, and stored for a long time.
Estimates suggest that sales of canned goods in local markets have increased by more than 250 percent.
Given the prices of agricultural products in world markets, it seems that the export of these products for the large producing countries will make huge profits.