The outbreak of COVID-19 has affected the lives of many people around the world. According to assessments, the disease has changed the lifestyle of many people over the past year.
Due to disruptions in food supply chains, closures of public places and restaurants, the eating habits of different people are changing around the world.
At the same time, some believe that media coverage in some parts of the world and the emphasis on issues such as food safety have been instrumental in changing this behavior.
For many years, the process of producing animal proteins has been the subject of debate and criticism of its potential environmental consequences.
On the other hand, public awareness of the potential harms of consuming these products, especially in recent years, has led to short-term changes in consumption patterns. However, some believe that the publication of information about the potential health risks of these products has had a long-term effect on the opinions of end consumers.
One of the reasons why experts assess the declining demand for animal protein is the intense media activity, especially in China, in highlighting the possible role of animal protein in the outbreak of COVID-19.
Separately, Chinese researchers have reported the virus being transmitted through food packaging exported to the country. Allegations that have not yet been substantiated, but have led to problems with the export of poultry products from countries such as Brazil.
Perhaps this is why end consumers, under a lot of media advertising, are drawn to choosing plant-based products. This is especially the case in developed countries.
According to official reports, plant-based meat substitutes in the United States increased by more than 200 percent during April 2020.
Experiences from changes in the 2003 SARS outbreak in Hong Kong and the 2013 bird flu outbreak in China suggest that consumer habits after eating foods that seemed healthier, Preserved for at least one year.
On the other hand, after the outbreak of bovine spongiform encephalopathy(BSE), studies have shown that red meat consumers in countries such as Canada avoided these products for eight years after the situation improved.
Following the outbreak of COVID-19, plant-based meat companies with well-established and successful advertising teams will inevitably take advantage of the current situation to gain more market penetration.
Under such circumstances, it seems that the global poultry industry will need to create extensive advertising campaigns to maintain its share of the consumer market.