For the first time, BRF introduced its Sadia-branded organic chicken at the Carrefour Pamplona and Pinheiros chain stores in Sao Paulo, Brazil.
The company plans to sell its organic chicken in other cities in the coming months.
Experts believe that the production of this product is done to expand and diversify products and meet the various demands of consumers.
The officials of this company have announced that all farmed poultry in this system have access to open fields and can move freely and receive organic plant foods.
BRF company has more than 80 years of experience in chicken meat production. The company merged with Santa Cartina, the manufacturer of the Sadia brand in 2009, and now is one of the largest agro-industrial complexes in the world.